Does Your Brand Contribute to Global Warming?
THE REAL PRICE OF “CHEAP”
The Climate Conference in Paris will not produce a solution for global warming or carbon emissions because there are simply no teeth in the deal. It’s all voluntary and “self-enforced.” One important game changer has come out of the conference however - public awareness. Not just...
Badger Brand Well Positioned to Preserve the Reefs
KILLING THE REEFS TO SAVE OUR SKINS?
Did you read the alarming news that the world’s reefs are bleaching out to a ghostly white in a huge global die off? Anyone who has snorkeled in the tropics or watched a diving video has marveled at the vibrant colors and the multitude of life...
The Climate Change Brand Is Running For President
LET’S TALK ABOUT THE WEATHER
Here in California we face unprecedented drought. In the east, it is unprecedented cold. Increasing super storms and weather anomalies abound worldwide. More than half of all Americans are worried about climate change according to the study released last week from Yale on “Climate Change Communication.”...
How to Recognize Opportunity (and Make It Sustainable)
KNOCK! KNOCK!
We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your passion. So...
The Norwegian Brand Promotes a Culture of Environmentalism
NORWAY IS THE CLEAN WAY
We are posting this blog from Norway where we came to support and present at the annual “Mixer” which supports entrepreneurialism at the Norwegian University of Science and Technology (NTNU) in Trondheim. This is the largest technical university in Norway and has a robust entrepreneurial program...
Food Scores, a Game Changing App for Grocery Shoppers
THE GENIE IS OUT OF THE BOTTLE!
A non-profit called Environmental Working Group (EWG) has recently unveiled “Food Scores,” a soon-to-be-released app consumers can use to scan bar codes on packaged food items with their smart phones. Beyond the mandatory labeling on the package, consumers can, for the first time, have an easily...
Domestic Solar Brand Needs Repair
BLINDED BY THE LIGHT
Orders for domestic solar roof installations are, well, “through the roof!” As solar power finally becomes mainstream, we thought we’d share our experience with solar. We were early adopters. We put in our first solar array in 1998 and have been using solar to produce both...
Rebranding a Commercial Neighborhood with Paint and Sensibility
BARIO TO BRAVO
We all have them in our towns: 50s-era strip malls with parking in front, originally designed to be convenient to an automobile-oriented society. Simply drive in, get your products and services, and drive out. Not much walking, not much community feeling, and not much fun. These...