5 Ways Consumer Brands Can Gain and Keep the Competitive Advantage

“I WIN!”

Every CPG business wants to win in the market. They all want the competitive advantage. Many of them break into the market with a bang, but are unable to sustain their competitive advantage, and go out with a fizzle. The real challenge is not to just gain the...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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