How to Measure Brand Awareness of CPG Branded Products
DISTRIBUTION BUILDS BRAND AWARENESS
The more we see something, the more familiar we are with it. Even if we don’t engage, just the reoccurring exposure to it builds our awareness. The same thing happens with CPG brands. In other words, there is a direct relationship between branded product distribution...
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CPG Marketing is Promoting the Sale of Real Consumable Products
YOU CAN HOLD IT IN YOUR HAND!
What is a CPG? It’s a consumer packaged goods product. They are usually branded. Also known as fast moving consumer goods or FMCG, they are distinguished from the less often purchased, slower moving, and higher priced items (like houses, refrigerators, cars, or even...
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HR Can Be A Blessing and a Curse for a CPG Startup
USE ONLY AS DIRECTED!
A wise old entrepreneur once told us, “The second person you hire will be your HR Director!” When we said, “Why is that?” he said, “By that time, the first one will have personnel problems!” Although he was being facetious, his point was well taken. The company...
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The CPG Space is the Best Place to be Entrepreneurial
SOLVE THE PROBLEM!
Got an idea for a consumer product? Want to see it at your local store? You’ve got challenges, serious challenges! Challenges that will require all the attributes of entrepreneurship. In fact, you will be problem-solving from the moment you get started. The first...
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5 Business Tasks That Can Be Outsourced
YOU ARE STILL RESPONSIBLE FOR SALES, ACCOUNTING, AND QUALITY CONTROL!
Focus on Sales As successful CPG global brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same, “They focus on production and not on sales!” Unfortunately, the first thing...
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CPG Packaging is Poised for a Sea-Change!
HERE WE GO LOOP DE LOO!
There’s a lot of talk these days about high tech. We all spent much of our time each day engaging with high-tech devices. These have their own health challenges like “tech neck,” impaired vision, and the loss of social skills. But some of the biggest challenges to our...
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The Business Name Change Checklist Gets Longer When Your Products are Involved
ARE YOU SURE YOU WANT TO CHANGE YOUR NAME?
How to change your business name is relatively simple compared to how to change your product name. Some companies produce products under their business name so when they change their business name they may be changing their product name as well. So, let’s start with...
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Be Careful What You Ask For with Performance Marketing
YOU GET WHAT YOU PAY FOR
Try paying your salaries, your vendors, or your overhead with clicks, shares, or time on page. It’s funny how these terms have become measures of performance that brand builders pay for, but none of them will really pay your bills. Bills are hungry for bucks,...
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