YOUR MESSAGE VS THEIR PERCEPTION
CPG brand builders are constantly jockeying for position. They know that their brand will live or die based on its position on the shelf. Too high, too hard to reach. Too low, won’t get noticed. Eye level is where they strive to be. And it’s a real struggle. When...read more
SHORT-TERM PROFITS OR LONG-TERM BRAND EQUITY?
We are international speakers on entrepreneurship. We've spoken it more than 50 schools teach entrepreneurship internationally. We've also given more than 50 keynotes to large industry conferences and summits. One of the questions we often get is, “Do we need a new...read more
PACKAGING ALTERNITIVES MAKE DOLLARS AND SENSE
When Michael was a boy, his first job was a courtesy clerk for the local Safeway supermarket. One of his duties was sorting pop bottles. In those days plastic was relatively new and was not yet widely used in packaging. Soft drink manufacturers had to use glass to...read more
A recent survey we conducted polling 14 international accelerators concluded that one of the top three reasons for business failure was a poor product-market fit. The owners of these accelerators make it their business to recognize and know when this problem emerges...read more
THAT’S MY BRAND!
Ever wonder where your new customers come from? They came from someone else’s brand! That’s right, they lost them and you picked them up! The question is can you hold on to those new customers, or will you lose them like they did? What are the customer loyalty factors...read more
NOT SO FAST!
Are you having trouble with sales? Has your distribution run into a wall? There’s a boatload of rebranding experts telling you, “It’s time to rebrand!” They have a vested interest in your decision to do so. They get paid whether or not their rebranding strategy plans...read more
When all that work that you’ve been doing to build your brand to make it a household word finally begins to pay off, something else happens. Your brand becomes vulnerable! When it was new and relatively unknown, you could make a mistake and it would not be noticed by...read more
“THAT’S THE ONE!”
When you go to any store or online retailer, there are so many choices in every category, it makes you wonder how any one brand ever gets noticed over another. If you’re like us, you recognize the brands that have consistently provided dependable value time and time...read more