Product QA (Quality Assurance) Is the Best Form of Advertising
IT’S DEPENDABLE!
What is the #1 cause of startup failure? They simply can’t pay their bills. So why have bills that are not directly related to sales? We advise startups, especially in the CPG space, to outsource everything except Sales, Accounting, and Quality Assurance (also known...
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Why Brand Integrity Matters and How to Get it
STAY ON BRAND!
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers but we made a ton of mistakes before we finally achieved our...
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What Types of Advertising Work Best for CPG Products?
“THAT’S MY BRAND!”
Our friend called us last week and recommended a new brand of granola. Guess what? We went right out and bought it! Why? Because we trusted our friend. And ultimately, isn’t that the very best form of advertising, a personal referral from an “advocate”? Personal...
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Product Development Starts with Demand and Access
WHO WANTS IT?
“But all my friends thought it was so cool!” That’s the usual lament we hear from the producers of failed products. Why? They fell in love with their product, so much so that they actually thought success was based on the product itself. Probably the most important...
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What Can You Do with an Entrepreneurship Degree?
SAVING TIME AND MONEY!
After 4 years in college studying entrepreneurship, you might get the idea that no one will hire you. After all, you studied to start your own company, didn’t you? Even though that is the primary objective, it’s amazing how many growing companies today actually prefer...
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Don’t Get Boxed In By the Big Box Store
YOU CHASE THEM ‘TIL THEY CATCH YOU!
What is a big box store? It can be your dream come true or your worst nightmare when you are a CPG producer. Why? Because they can buy so much of your products at a time that they can make you dependent on them and ultimately extort lower prices from you with threats...
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Treacherous Sales Channels Can Sink Your Entrepreneur Ship!
EVERYBODY WANTS SOMETHING DIFFERENT!
What are sales channels? They are more important than your product! Why? Because, simply, “If it ain’t there, they can’t buy it!” Where is there? It’s the point of sale. It’s the only place where your product, your consumer, their money and their decision all come...
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Consumers are “Voting” for Earth Friendly Products
JUMP ON THE BANDWAGON …OR GET RUN OVER BY IT!
Nielsen, the CPG sales rating company, has been releasing reports indicating that consumers prefer sustainable products. Actually, consumers prefer products making sustainable claims. The implication is that the producers are living up to their claims. Then there’s...
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