7 Common Branding Mistakes that Can Hurt Your Brand
“OUCH!”
When all that work that you’ve been doing to build your brand to make it a household word finally begins to pay off, something else happens. Your brand becomes vulnerable! When it was new and relatively unknown, you could make a mistake and it would not be noticed by...
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5 Steps to Strong Brand Recognition in The CPG Space
“THAT’S THE ONE!”
When you go to any store or online retailer, there are so many choices in every category, it makes you wonder how any one brand ever gets noticed over another. If you’re like us, you recognize the brands that have consistently provided dependable value time and time...
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3 Good Reasons Why Branding Is Important to CPG Brand Sales
IT’S THE PERSONALITY OF YOUR PRODUCT
Why is branding important? We must start by understanding what a brand is, and more specifically, the difference between a product and a brand. A product is simply a commodity, basically goods or services for sale. Products are generic and can be sold in bulk. There...
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7 Logo Mishaps That Can Cost You Plenty!
BAD LOGOS ARE NO-GOES!
Most marketing people put a lot of emphasis on logos. To hear them talk, it’s the logo that sells the product. They like to show you logos they’ve designed that have gone on to “build” amazing brands. But they’re not going to show you their client’s brands if the logo...
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7 Considerations Your CPG Brands Must Satisfy to Create Eye-Catching Logos
IT LOOKS LIKE A PIZZA OUT THERE!
Creating a logo for a CPG brand requires overcoming some specific and unique challenges of the retail marketplace. It’s not like creating a logo for your business card, company stationery, or email signature. Unlike those uses, in the CPG marketplace there is a ton of...
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CPG Marketing Communications Must Respect the Retail Environment
I GET IT!
When you ask your friend who just made a new purchase, “Why did you buy that?” their answer is generally the result of effective marketing communication. They may respond with features and benefits, pricing and value, or reputation and accolades. These are all part of...
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3 Steps to Mitigate Product Harm and Save Your Brand
“I LIKE HOW THEY HANDLED THAT!”
Your product has been found to be defective! You’re facing a market wide recall! Your buyers are considering whether to continue to do business with you or not. All those years of brand building are suddenly working against you. Your brand is finally a household word....
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The 8 Characteristics of a Quality Salesperson
IT’S A TWO-WAY STREET!
With our experience in sales and building a first-class business, our clients often ask us, “What are the characteristics you look for in a quality salesperson?” Our answer surprises them because it’s not just the characteristics of the salesperson - it’s the...
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