5 Ways to Keep your CPG Product on the Retail Shelf

THEY CAN’T BUY IT IF IT AIN’T THERE!

Too often we hear CPG brand builders bragging about how they have finally achieved shelf placement at some big box or chain store. But, broadly distributed CPG brands are only as good as their ability to maintain and expand their retail shelf presence. With our...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

read more
Page 1 of 4512345...Last »