NOW IS THE TIME FOR ALL GOOD BRANDS TO COME TO THE AID OF THEIR COUNTRY!
All the time, money, and effort you have put into building your brand pales in comparison to the good will and brand recognition you garner by stepping up to the plate right now during this time of need. We clearly don’t have enough protective gear. We are running out...read more
SELLING WINE BY PHONE
“We are hiring!” says Jeff Stevenson, who runs a wine marketing business called VinoPRO, Inc. that focuses on remote sales. “We literally had our single largest sales day of the year last Wednesday!” As reported in The Wall Street Journal by Jon Hilsenrath, contrary...read more
We often say, “Face time beats Facebook” and “High touch beats high tech,” but we don’t always have the luxury to meet everyone in person. Especially now, with the “Shelter-in-Place”, and, “Stay-Home” orders to prevent the spread of COVID-19. That’s why we recommend...read more
Social Distancing Favors Home Delivery
Although the implications to business from the COVID-19 are many and still unfolding, one already established growing trend will get a big boost: home delivery. Several retailers are already offering this service. But now this business is about ready to explode....read more
STAYING ON TRACK
So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,...read more
BROUGHT TO YOU BY THE CORONA VIRUS
The American consumer is the backbone of the economy. It is their insatiable appetite for products that spins off into income for thousands of other businesses including such far-fetched markets as real estate. When they go to the store or shop online, they see...read more
KEEP THE SPIRIT ALIVE!
Over the years, brands risk becoming just another label. When a brand loses its spirit, it winds up as no more than a distinctive symbol (or logo). And as the logo becomes more standardized, it begins to lose even that distinction. The once proud brand has become just...read more
You’ve finally taken a big chance on your first new territorial sales representative. They’ve made it through the application and interview process. You have offered them the 90-day probation period. If they get through that, they’re in! This is your first employee....read more