You’ve finally taken a big chance on your first new territorial sales representative. They’ve made it through the application and interview process. You have offered them the 90-day probation period. If they get through that, they’re in! This is your first employee....read more
NOT JUST TALKING ABOUT THE WEATHER
They used to say, “Everybody talks about the weather, but nobody does anything about it.” With the world’s dependence on fossil fuel plus climate crisis deniers in the halls of government, it might be more appropriate to say, “Everybody does something about the...read more
WALL STREET FLINCHES
The mega trend is undeniable! There is a real need for products that address the new realities now unfolding with the increasing Climate Crisis. And the implications are enormous for the financial industry. According to a small article in last week’s Washington Post,...read more
“YA GOTTA KNOW THE TERRITORY!” – The Music Man
When selling any CPG in traditional retail, your success is based on 3 key elements: customer building, vigilance, and timely remedial action. You must start with the understanding and respect for the retailers’ predicament: Will the expensive space they gave you, at...read more
WHAT DID WE LEARN?
As CPG brand builders, when we enter a new year, it should be with the application of the lessons we learned in the past year. By applying those lessons, we can have the advantage in the marketplace and be the leaders in our categories. Underdog Advantage We have...read more
“Don’t tell me. Show me!” pretty much sums up why we spent the last year putting together our latest initiative to get our story out to the largest number of consumer brand builders. We took our New York Times bestseller, The Barefoot Spirit, and turned it into an...read more
MORE IS NOT BETTER
When we started Barefoot Wines, we had just two SKUs. They were Cabernet Sauvignon and Sauvignon Blanc in 1.5L magnums. The buyers told us this larger size had the least competition, so they were the ones we entered the market with. Within a few years and those two...read more
BE PART OF THE TEAM!
So, you’ve got a CPG product. You are selling at retail. You have a distributor and you are getting into retail stores. Congratulations! However, your sales could be better and you are worried that you may be discontinued for poor sales. You decide to go to the...read more