5 Ways Brand Architecture Can Wreck Brands

THE BRAND BONE YARD

Ever notice how some CPG brands just disappear from the market place? One day they are in the store like they have been for years and the next, Poof! They’re history! This phenomenon is usually caused by structural flaws in the Brand Architecture of the acquiring...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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