Consumer Packaged Goods Brand Building – You Found It!
EXPERIENCE IS THE GREATEST TEACHER
If you are looking for actionable information on building a Consumer Packaged Goods brand, also known as a CPG brand, you have come to the right place. We don’t just talk about it, we actually did it. We took a CPG brand all the way from...
Selling Your Brand Over the Web is a Price Race to the Bottom
HOW LOW CAN YOU GO?
When speaking to the Executive MBA class at Tulane University last week we were asked, “Why bother with bricks and mortar distribution challenges if you can sell your brand on the web?” We often get this question, especially from millennials who grew up with online commerce...
Building a Distribution Network is Critical to Success
ONE STEP AT A TIME
We are often asked by aspiring, start-up, and growth-phase entrepreneurs, “If distribution is so important to success, how do I build a distribution network for my product?” Distribution management is the most over-looked building block in building any consumer branded product. Many producers feel that they don’t...