Business Based on Social Entrepreneurship Ideas Develops Strong Customer Loyalty

A SOCIAL REASON!

What is Social Entrepreneurship? It depends upon who you ask and when. The definition keeps changing over time and broadening to include an ever-widening group of enterprises that have a positive social impact. What they all have in common is that they either directly...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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