How to Achieve Sales Traction with a CPG Retail Brand

“WON’T IT JUST TAKE OFF?”

We did it the wrong way! We bought into too many popularly held misconceptions! It cost us plenty of time, money, and anxiety. We did not want to believe that we had to go out into the neighborhoods surrounding every store where we had our products for sale and...

Branding Strategy

MORE THAN A LOGO

Many people like to reduce branding strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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