7 Missing Line Items in Most CPG Business Plans

I DID NOT KNOW THAT!

CPG Business Plans Vs Reality The day after you launch your new consumer package goods product, your business plan takes a back seat to your cash flow projection. The CPG business plan is a great way to theorize how things are expected to unfold in the marketplace....

Brand Name

SHOULD DESCRIBE THE PRODUCT, THE PRODUCER, OR THE ATTRIBUTES

A brand name is the actual word or words that identify a product or service. It can also serve as the logo, describe your end-user, and more. The brand name is not necessarily the logo, however, but it can serve as one if always represented in a signature font like...

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Before You Start Packaging Design – PART 1

STOP, LOOK and LISTEN! FIRST, DISCOVER THE DISTRIBUTION, HANDLING, AND RETAILING REQUIREMENTS

You may design a beautiful package – but what if it doesn’t fit on the shelf? Or it’s hard to get on a pallet? Or the people at the warehouses or stores or shipping companies are confused about the contents? What if you design a beautiful package without considering...

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