5 Tips to Get Your Product on the Retail Shelf …And keep it There!

SUCCESS OR CHALLENGE? 

Having actually built a national bestselling brand, we know from painful personal experience what it really takes to get your product on the shelf and, more importantly, keep it there. We didn’t just study the subject, come up with a new word, or debate what works in...

Sales: The Life Blood of Every Brand

THE BEST BRAND IN THE WORLD STILL NEEDS TO BE SOLD

Today, there is a lot of focus on Brands and Branding as if that alone would make your business a success. You often hear, “That brand just took off!” or, “That brand has a giant following!” like it was some kind of popularity contest, based on images and slogans...

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Customer Retention Strategies

6 WAYS TO AVOID LOSING CUSTOMERS

Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction. Develop a few tactics aimed at creating loyal customers by discovering what they most want....

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What is Branding?

BRANDING IS MORE THAN NAMING A PRODUCT

Good branding identifies the customer. Great branding ultimately causes the customer to identify with the brand.1 When you ask, “What is branding,” the quick answer is giving your product or service a moniker, a logo and a slogan that identifies it in the commercial...

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