Don’t Let “Marketing Myopia” Blind You To Your Customer’s Needs

“GOT IT!” – NOT!

There's No Such Thing as "Just The One Thing" We recently fielded a question from a young member of our audience. She asked us, “Just tell me the one thing that made your wine brand such a huge success.” We had to laugh, knowing that there was a lot more she needed to...

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer's needs, history, budget, problems, and successes. You have to know what she is going to do with your product and what her...

read more