Technology

Volta Builds Brands with Free Electric Car Charging

CHARGE UP WHERE YOU SHOP

by Michael Houlihan & Bonnie Harvey | Brand Building

Can you build your retail brand by installing a free charging station out front? A San Francisco startup says you can! More drivers are choosing electric cars, increasing the need for convenient charging locations. And more retailers are discovering the benefits of projecting a green image...

Powerwall, The New Household Word

ZAP YOUR ENERGY BILL

by Michael Houlihan & Bonnie Harvey | Branding

One of our favorite brands is Tesla Motors. We like it because it has many ingredients of a great brand. The name is only two syllables making it easy to pronounce and remember. The name has historical significance and product relevance. The name Tesla was taken...

Customer Experience Creates the Brand Promise

KNOWING AND EXCEEDING EXPECTATIONS

by Michael Houlihan & Bonnie Harvey | Brand Building

At the heart of brand building is exceeding your customers’ expectations. But who is your customer and what do they expect? It may not be as simple as it sounds. If you have a business to business (B to B) model, the way your B to...