New Consumer Brands Face Lethal Challenges

New Consumer Brands Face Lethal Challenges

THE BRAND THAT WOULD NOT DIE!

There is a limited amount of shelf space out there for any consumer brand. So, if you are someone trying to get your new brand into that precious space, you basically have only three options: you can wait for another brand to be discontinued; you can watch for other...
Company Structure Can Help or Hurt a Brand

Company Structure Can Help or Hurt a Brand

CUSTOMER SERVICE = CUSTOMER INTEL

When we hear of recalls in the automotive industry, we know their own sales and customer service departments knew about the problems years in advance. Today, many companies say they put the customer on top. But how can they if they put sales and customer service on...
Black Friday Exceeds its Brand Width

Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping....