The Brand That Promises Clean Water For All
FROM SEGWAY TO SLINGSHOT
According to the World Health Organization, almost one billion people are without direct access to safe drinking water, resulting in hundreds of deaths per year. Competition for this limited but essential resource is increasingly resulting in violence around the globe. Slingshot In most places, the problem...
Elon Musk – Brand Builder Delux
THINK BIG, REALLY BIG!
Serial Entrepreneur When we are asked, "Who is your brand building hero?" the answer is easy: Elon Musk. He has built and sold brand after brand. He is the classic entrepreneur, taking the money from his last sale and plowing it into a new project, each...
Palcohol Learns an Important Brand Lesson – the Hard Way
PLEASE UNRING THAT BELL
Palcohol, a new brand of beverage alcohol, attempted an introduction into the U.S. market. What makes this brand different is that unlike its competition, it’s dry - really dry. It’s so dry, in fact, that it’s powder! Just add water or basically any liquid and voila,...
Yahoo Changes its Logo with Caution, Strategy, and Thoughtfulness
EVOLUTION, NOT REVOLUTION
Changing your logo can be dangerous - especially after 18 years of stability, creating an identity with a customer base, and establishing a business around it. Your logo is the flag everyone salutes whether they are your employees, customers, or advertisers. A sudden change can rock...
The Ten Commandments of Brand Stewardship
ACQUISITION IS JUST THE BEGINNING
Companies that acquire a brand may think they “own” it, but they are really brand stewards. They are responsible, like parents, to protect and grow the brand so it will continue to thrive under their stewardship. Many brands have survived multiple owners. Many have died in...