GM Brand Hurt by Violating the Public Trust
STOOPING OVER DOLLARS TO PICK UP DIMES
The general public believes that General Motors (GM), or for that matter any automaker, would not knowingly allow an unsafe product on the market. They know that honest mistakes happen from time to time. But they also expect that once discovered, the automaker will deal with...
Condoning Discriminatory Legislation Hurts the Corporate Brand Image
CUSTOMERS ARE MINORITIES
Because corporations must protect their corporate brand image, they had to object to recent Arizona legislation that would have allowed discriminatory practices. The law would have allowed merchants to refuse service to members of the LGBT community based on “the business owner’s deeply held religious beliefs.”...
CVS Caremark Honors its Brand Promise
“CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH” – The US Surgeon General
Being true to your brand promise can be expensive in the short run but profitable in the long run. CVS Caremark, the largest integrated pharmacy company in the United States, has decided to forgo $1.5 billion in annual tobacco sales and an additional $.5 billion in...
Don’t Hurt Your Brand Image with Single-Use Containers
LOOK WHO’S AT THE TOP THE HEAP!
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image? Or does it broadcast that your brand condones the proliferation of...
The EBV Brand of Entrepreneurship
A VETERANS’ DAY SALUTE
The EBV (Entrepreneurship Bootcamp for Veterans with Disabilities) has emerged as the premier program to train disabled veterans to become successful business owners. This program is privately funded and includes five weeks of military-style intensive training followed by one year of online support and mentorship. The veterans...
Na Lei Hulu Puts On Some Moves!
BRANDING THE HULA
Several years ago, our national sales manager, Randy Arnold, took us to the beautiful Palace of Fine Arts in San Francisco for a Hula Show. He knew how much we loved Hawaiian culture, and especially the Hula. The hula is more than a dance form. It's...