3 Big Risks of Rebranding

3 Big Risks of Rebranding

IF IT AIN’T BROKE, DON’T FIX IT!

Most brands don’t die because they are murdered by the competition. Most brands die of self-inflicted wounds. In the time we built the Barefoot Wine brand, we saw many brands come and go in the marketplace. Most of them fell victim to their own rebranding campaign....
How to Get Paid for Your New Product Idea

How to Get Paid for Your New Product Idea

I’VE GOT A GREAT IDEA, SO PAY ME!

We often hear, “I’ve got a great new product idea, so pay me!” It’s as if the person with the new product idea thinks that the idea itself is worthy of compensation. For the most part, it’s not. It’s usually a very long and arduous journey from ideation to...