When Does a Brand Become Merely a Label?

IT’S LOST ITS STUFFING!

by Michael Houlihan & Bonnie Harvey | Uncategorized

There are millions of labels out there! But, every so often, you come upon a real brand. It’s not so much what the label looks like as it is what the brand stands for in your mind. The best brand builders have done an effective job...

Box Power’s New Mini Box Cuts a Big Problem Down to Size!

NOT JUST TALKING ABOUT THE WEATHER

by Michael Houlihan & Bonnie Harvey | Brand Building

They used to say, “Everybody talks about the weather, but nobody does anything about it.” With the world’s dependence on fossil fuel plus climate crisis deniers in the halls of government, it might be more appropriate to say, “Everybody does something about the weather, but nobody...