Worthy Cause Marketing is a mutually beneficial partnership between private companies and non-profit organizations. The private company aligns itself with an organization’s goals, helps them raise funds, provides resources, and raises awareness of the organization. In return, the organization’s membership has a social reason to buy the products and services of the sponsoring company.

The Brand Authority is a high traffic resource for information about brands and their development. Worthy Cause Marketing is a strong component of brand building being showcased. We have two goals.

Our first goal is to match an organization with the ideal private brand sponsor whose products or services have symmetry with the organization’s goals. Secondly, we are helping private corporations find a great non-profit “partner” as opposed to a non-profit “charity”.

The Brand Authority is building a directory of non-profits broken down by the general worthy causes into which they best fit. This directory will help match an organization with an appropriate private company sponsor.

All brands have to get the word out on their products and services. Over 100 Billion dollars was spent last year on conventional advertising. When a Worthy Cause Marketing plan is successfully launched, a large portion of an ad spend can be diverted to non-profits, achieving a far greater and longer lasting return.

You can help us achieve these goals by answering these questions about your company or organization:

Note to Non-Profits– When you have completed the short survey be sure to check out our White Paper “Press Room” section, under Tools & Resources to see how your organization can be showcased on our website at NO CHARGE!


Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) & Shelf Smarts courses to help consumer product brand builders achieve success. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular business site at www.thebarefootspirit.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.