Renew Your Brand Promise for the New Year

Renew Your Brand Promise for the New Year

Renew Your Brand Promise for the New Year

This is a great time of year to renew your brand promise. Just like renewing vows in marriage, you recommit yourself to your brand promise. But unlike marriage vows, the promises are not yours. They’re the sum of your customers’ perceptions, expectations and beliefs...
Flawed Heroes Are Still Heroes

Flawed Heroes Are Still Heroes

The Imperfect Buddha is the Perfect Buddha

Why do we take such exception to authority figures who are less than perfect on the one hand, and find thought leaders who admit to their mistakes more credible on the other? It seems counter intuitive to expect perfection in all areas from those we consider experts...
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