Build Your Brand by Taking Sides

Build Your Brand by Taking Sides

WHAT DOES YOUR BRAND STAND FOR?

Last week the US Supreme Court upheld the right of same sex couples to marry. Just 20 years ago President Clinton signed a bill denying marriage to these same citizens. What has happened to change the minds of a nation? There were long and arduous legal battles in...
Facebook Reneges on Its Brand Promise

Facebook Reneges on Its Brand Promise

“YOU REACHED 9 PEOPLE”

Without notice to its subscribers, Facebook suddenly changed its algorithms, essentially reneging on its basic brand promise. Remember, the brand promise is not so much what is made by the brand owners as it is the expectations of the brand’s customers, what they have...
The Anti-Discrimination Brand

The Anti-Discrimination Brand

DISCRIMINATION IS BAD FOR BUSINESS

Arizona tried it and Mississippi passed it – laws that give permission to businesses to discriminate based on strongly held religious beliefs. The Arizona governor was so pressured by businesses that feared a big drop in revenue that she vetoed a bill that would...
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