VinoPRO‘s Relationship-Selling Solution Provides Help to Wineries During COVID-19 Shutdowns

SELLING WINE BY PHONE

“We are hiring!” says Jeff Stevenson, who runs a wine marketing business called VinoPRO, Inc. that focuses on remote sales. “We literally had our single largest sales day of the year last Wednesday!” As reported in The Wall Street Journal by Jon Hilsenrath, contrary...

Branding Strategy

MORE THAN A LOGO

Many people like to reduce branding strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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