Keep Sales Momentum Going After an In-Store Demo

LIFT OR DRIFT?

Tons of money is spent every year on instore demos for CPG products. Customer feel more confident about buying your product if they try it out first, right? Because of this fact, many CPG brand builders are inadvertently led down an expensive and slippery path that...

Your Brand is an Icon If …

3 WAYS TO KNOW IF YOUR BRAND IS AN ICON, AND HOW TO MAKE IT ONE

There are lots of icons in our world today. We find them on our desktops, in our favorite YouTube videos, and in the marketplace. Icons are usually something, be it a person, object, or character. Icons represent defining characteristics of our culture and our world....

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