Listening to the Barefoot Brand Story Can Save you Time, Money, and Angst!

LISTEN HERE!

We started in our laundry room with no money and no knowledge of our industry, and ended up in the boardroom of the world’s largest wine company. Now, you can listen to the true story of how we built the Barefoot Wine brand! But don’t worry, we’re not just going to...

Before You Start Packaging Design – PART 1

STOP, LOOK and LISTEN! FIRST, DISCOVER THE DISTRIBUTION, HANDLING, AND RETAILING REQUIREMENTS

You may design a beautiful package – but what if it doesn’t fit on the shelf? Or it’s hard to get on a pallet? Or the people at the warehouses or stores or shipping companies are confused about the contents? What if you design a beautiful package without considering...

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Marketing Channels Do Two Things Well

MARKETING CHANNELS GET YOUR PRODUCT TO MARKET AND YOUR MESSAGE TO YOUR CUSTOMER

Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution. Marketing channels are often confused with advertising channels. Although advertising is required in one form...

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