THAT’S MY BRAND!
What identifies your CPG brand? What distinguishes it from the others? It’s not what you think, it’s what your customers think! You may have some influence on what they think, but ultimately, it’s what they think. Contrary to popular belief, most brands are not killed...read more
YOU GET WHAT YOU PAY FOR!
Today it seems like you can get everything for “free” on the web, even free logo makers. As an inexperienced, first time CPG brand builder, you can easily get the idea that you know enough to create a logo using one of many free logo creator sites for your consumer...read more
I’VE SEEN THAT BRAND BEFORE!
We spend a lot of time and money these days on online brand building. There are thousands of online marketers who promise to transform your sales. They’ll build you funnels, buy you Facebook ads, and even write compelling copy. But who does it go to? A huge population...read more
As your consumer brand business develops, it will move through 4 distinct stages. It’s critical to the survival of your brand to recognize what stage you are in and what each requires before you get there and run into a wall. Understanding what to look for and what to...read more
IN RELATION TO WHAT?
It’s really hard to give folks a good deal! This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...read more
BE THERE FOR THEM!
This is the time of year when your key players are thinking about making some changes, changes that may negatively affect you or positively affect you. That’s why this is the best time to recommit yourself to the folks who hold your brand together and show them that...read more
DID YOU MAKE THE CUT?
New Year’s means a lot of things to a lot of people, but in the CPG world, it’s life or death! January is by far the most challenging and perplexing month of the year. It is unlike any other month, making it a surprise for most new CPG brand builders. It was for us!...read more
RUN IT UP THE FLAG POLE – SEE IF ANYONE SALUTES!
When most people think of consumer packaged goods (CPG) branding, they immediately think of brand names, logos and catchphrases. Even though there is a ton more to successful branding, like distribution, merchandising, packaging and positioning, it is the name, logo...read more