“I LOVE WHAT I DO!”
You want your people to take pride and ownership in your brand, right? You want them to use their experience, intelligence, and imagination to move it forward, right? But if you think, “They are well-paid and it’s their job,” you would be overlooking important keys to...read more
DON’T MISS THE BOAT!
If you read the news, you might get the mistaken idea that green brands are done and we’re going back to our dependence on fossil fuels. Just the opposite is happening. Don’t give up on your plans for that green product or solution. There’s an expanding market at your...read more
WHAT DO YOU EXPECT?
Labels communicate not only the contents, brand, and particulars of your product, but they also set the tone, expectations, and impressions with which you want your customer to view your product. We like to say, “The label is the only point-of-purchase advertising...read more
I’LL MEET YOU HALF WAY
With all the hype these days about “the end of bricks and mortar retail,” it’s interesting that the world’s largest online retailer just bought a very physical, bricks and mortar national grocery store chain. Does Amazon know something about the limitations of on-line...read more
“WE DON’T CARRY THAT BRAND ANYMORE!”
Consumer Packaged Goods Brands are physical and therefore must be physically available to be purchased. All the brand building in the world won’t help if your brand is not available. We’ve seen tons of advertising money spent in vain because the brand builders did not...read more
NO LONGER THE “GOOD GUY”
All our lives, the United States has stood for leadership. Its desire for a lasting peace after WWII helped create the United Nations, and its concern for the health and well-being of future generations resulted in bold initiatives to reduce greenhouse gasses. If the...read more