Don’t Let “Marketing Myopia” Blind You To Your Customer’s Needs

“GOT IT!” – NOT!

There's No Such Thing as "Just The One Thing" We recently fielded a question from a young member of our audience. She asked us, “Just tell me the one thing that made your wine brand such a huge success.” We had to laugh, knowing that there was a lot more she needed to...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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