IT PAYS TO GIVE
“I donated products to a non-profit and it didn’t do us any good!” We hear this all the time. Many brand builders are discouraged from contributing their CPG brands to worthy causes because they don’t get thanked, they don’t get press, and they don’t get brand...read more
“Come to our store and we’ll give you a personal guide …but you can’t take your purchases home today!” Sounds counterintuitive, but it’s basically the model of Walmart’s new men’s clothing store, Bonobos. For several years we have been saying that the death of retail...read more
THANKS FOR THE HELP!
We have never seen so many natural disasters in such a short period of time. It is now obvious that we have developed populations and infrastructure in harm’s way. As the climate changes, it is becoming more apparent that these events will be the norm going forward....read more
“THEY TREATED ME RIGHT!”
Nobody likes complainers, right? They can’t be satisfied. They want something for nothing. They called just to annoy someone, and that was you. But many who call are sincere and should be treated like gold because this is a golden opportunity! Most unhappy customers...read more
MISTAKES AND SPEED - A RECIPE FOR DISASTER
Startups have been told by investors, advisors, and the media to “scale fast!” The idea is to dominate your space, crush the competition, and become an acquisition target as quickly as possible. You’re even told to “fail fast!” Seems like everything is fast, fast,...read more
THE EMPIRE STRIKES BACK!
Today the business tabloids will tell you how glorious it is to disrupt your industry. Every week there’s a new story about another successful entrepreneur who has disrupted their industry and made a billion. But that’s not even half the story. The tabloids are quick...read more
TOO WIDE, TOO FAST
Focus is the key to any brand building effort. But what if your buyer asks for something else? Do you run around and create it for them, or do you stick to your guns? Certainly, one more offering couldn’t hurt, and you would get that buyer as a customer. But then up...read more
NOBODY LOOKS DOWN!
We used to laugh over how the bread salespeople would fight over the eye level shelf position in the stores - that is until we had a branded product of our own. Suddenly we realized how important shelf position was to building a consumer brand. So many consumer brands...read more