How to Achieve Sales Traction with a CPG Retail Brand

“WON’T IT JUST TAKE OFF?”

We did it the wrong way! We bought into too many popularly held misconceptions! It cost us plenty of time, money, and anxiety. We did not want to believe that we had to go out into the neighborhoods surrounding every store where we had our products for sale and...

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer's needs, history, budget, problems, and successes. You have to know what she is going to do with your product and what her...

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