5 Business Tasks That Can Be Outsourced

YOU ARE STILL RESPONSIBLE FOR SALES, ACCOUNTING, AND QUALITY CONTROL!

As successful CPG global brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same, “They focus on production and not on sales!” Unfortunately the first thing that goes through...

Branding Strategy

MORE THAN A LOGO

Many people like to reduce branding strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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