How to Get the Most out of Your Company Swag

SWAG OR DRAG?

Don’t you just hate it when you get one of those free pens that goes dry in a few uses? How about a t-shirt you can see through after four washes? How do you feel about a company that proudly puts their name on a brand new piece of junk and hands it to you? They...

Sales: The Life Blood of Every Brand

THE BEST BRAND IN THE WORLD STILL NEEDS TO BE SOLD

Today, there is a lot of focus on Brands and Branding as if that alone would make your business a success. You often hear, “That brand just took off!” or, “That brand has a giant following!” like it was some kind of popularity contest, based on images and slogans...

read more

Customer Retention Strategies

6 WAYS TO AVOID LOSING CUSTOMERS

Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction. Develop a few tactics aimed at creating loyal customers by discovering what they most want....

read more

What is Branding?

BRANDING IS MORE THAN NAMING A PRODUCT

Good branding identifies the customer. Great branding ultimately causes the customer to identify with the brand.1 When you ask, “What is branding,” the quick answer is giving your product or service a moniker, a logo and a slogan that identifies it in the commercial...

read more