Corporate Identity – Much More Than a Pretty Face

WHO ARE THOSE GUYS?

What is an identity? Simply put, it’s how people know you. Sure, they recognize you by your appearance, but they also attribute certain characteristics and behaviors to you as well. Your history, reputation, and goals also influence your identity. Corporate identity...

Product Positioning Definition

HOW IS YOUR PRODUCT PERCEIVED?

by Michael Houlihan & Bonnie Harvey | Positioning

An official product positioning definition is: a consumer’s view of a product or service compared to its competition. Here are some critical considerations to achieve product positioning beyond pricing, appearance, quality and endorsements: 1. Product perception Even...

Good Logos are Simple and Relevant

HOW DO LOGOS MAKE YOU FEEL ABOUT THE PRODUCT?

by Michael Houlihan & Bonnie Harvey | Branding

There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered. Many logos are clever and...

Branding Strategy

MORE THAN A LOGO

by Michael Houlihan & Bonnie Harvey | Branding

Many people like to reduce branding strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Corporate Identity – Much More Than a Pretty Face

WHO ARE THOSE GUYS?

Product Positioning Definition

HOW IS YOUR PRODUCT PERCEIVED?

Good Logos are Simple and Relevant

HOW DO LOGOS MAKE YOU FEEL ABOUT THE PRODUCT?

Branding Strategy

MORE THAN A LOGO

Contact Michael & Bonnie

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Find Out More About How To Build A CPG Brand