Branding Yourself Requires Consistent Messaging
YOU ARE WHAT YOU TWEET – OVER AND OVER AGAIN
Today, branding yourself, “self branding,” or “personal branding” can be achieved by business professional and the average person through skillful and repeated use of social media. Ten years ago, to brand yourself, you needed to write a book, be a politician, appear...
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Sales Jobs Require Social Skills and Product Knowledge
15 QUALITIES TO LAND THE PERFECT SALES JOB
Every business really has only two divisions: Sales and Sales Support. Without Sales, no one in Sales Support gets paid. Why are salespeople so essential to any brand? Generally, the buyer “buys” the salesperson and not the product. A buyer’s relationship with a...
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Branding Your Business is a Multi-faceted Challenge
THE BRANDING MESSAGE IS MUCH MORE THAN OWNERSHIP
The cowboys used branding in the old west to identify their cattle and horses. When particularly excellent beef was identified with a brand, the brand itself gained value. After a while, it was expected that beef under that brand was going to be excellent. The...
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Branding Services Abound – Know What You are Looking For
GET THE RIGHT TOOL FOR THE RIGHT JOB
They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century, we...
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A Great Brand Story is Engaging, Entertaining and Educational
A BRAND STORY – MAKE IT MEMORABLE, NOT A PITCH
Today people are looking for the story behind the brand. Where did it come from? How did its founder market it? And how did the public perceive it? Unlike a pitch about features and benefits, a brand story takes you to the often humble origins of a product and its...
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Worthy Cause Marketing Today
Worthy Cause Marketing is a mutually beneficial partnership between private companies and non-profit organizations. The private company aligns itself with an organization’s goals. The company helps the NPO raise funds, provides resources, and raises awareness of the...
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Worthy-Cause Marketing
IT CAN BE MORE EFFECTIVE THAN CONVENTIONAL ADVERTISING
There’s a secret Madison Avenue doesn’t want you to know: Worthy-cause marketing can beat conventional advertising for many products, because it gives buyers political and social reasons to buy your product and remain loyal to your brand - and it’s more cost...
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How to Talk to Your Logo Maker
A PICTURE IS WORTH A THOUSAND WORDS - WHAT ARE THEY?
Thousands of logo makers would love to design a logo for your company, product or service. Most have artistic talent, imagination and experience in making logos for other companies. Many people who have never made a successful logo think they can do it themselves....
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