Brand Purpose Gives Your Customers a Social Reason to Buy Your Products

WHAT DO YOU STAND FOR?

Consumers today realize that they are voting with their purchases. The world we live in is the result of the products we buy. It’s not enough for brand builders anymore to provide the best, the cheapest, or the most for the money. Now, more than ever, your brand must...

Branding Strategy

MORE THAN A LOGO

Many people like to reduce brand strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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