Corporate Identity – Much More Than a Pretty Face

WHO ARE THOSE GUYS?

What is an identity? Simply put, it’s how people know you. Sure, they recognize you by your appearance, but they also attribute certain characteristics and behaviors to you as well. Your history, reputation, and goals also influence your identity. Corporate identity...

Before You Start Packaging Design – PART 1

STOP, LOOK and LISTEN! FIRST, DISCOVER THE DISTRIBUTION, HANDLING, AND RETAILING REQUIREMENTS

You may design a beautiful package – but what if it doesn’t fit on the shelf? Or it’s hard to get on a pallet? Or the people at the warehouses or stores or shipping companies are confused about the contents? What if you design a beautiful package without considering...

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