Retail Branding Design is More of a Solution than a Creation

UNDERSTAND THE CHALLENGE

Unfortunately many new CPG product designers think that branding design has an open door to the world of all possibilities. They mistakenly think that they have wide latitude to create new, disruptive designs that they believe will be distinctive, attractive, and...

Marketing Channels Do Two Things Well

MARKETING CHANNELS GET YOUR PRODUCT TO MARKET AND YOUR MESSAGE TO YOUR CUSTOMER

Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution. Marketing channels are often confused with advertising channels. Although advertising is required in one form...

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Your Brand is an Icon If …

3 WAYS TO KNOW IF YOUR BRAND IS AN ICON, AND HOW TO MAKE IT ONE

There are lots of icons in our world today. We find them on our desktops, in our favorite YouTube videos, and in the marketplace. Icons are usually something, be it a person, object, or character. Icons represent defining characteristics of our culture and our world....

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