5 ways to Build Brand Personality into your Consumer Packaged Goods Brand

“I JUST LOVE THAT BRAND!”

Some brands instantly make you smile. They seem to take on almost human personality traits we can all identify with. Consumers seem to be drawn to attractive brand personality traits. It's definitely a personality contest out there. The question is, where does your...

Branding Strategy

MORE THAN A LOGO

Many people like to reduce brand strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...

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