The CPG Space is the Best Place to be Entrepreneurial

SOLVE THE PROBLEM!

Got an idea for a consumer product? Want to see it at your local store? You’ve got challenges, serious challenges! Challenges that will require all the attributes of entrepreneurship. In fact, you will be problem-solving from the moment you get started. The first...

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer's needs, history, budget, problems, and successes. You have to know what she is going to do with your product and what her...

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