HOW DO LOGOS MAKE YOU FEEL ABOUT THE PRODUCT?
There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered. Many logos are clever and...read more
MORE THAN A LOGO
Many people like to reduce brand strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...read more
THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT
Successful branding begins with the customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises and the images...read more