5 Tips to Get Your Product on the Retail Shelf …And keep it There!

SUCCESS OR CHALLENGE? 

Having actually built a national bestselling brand, we know from painful personal experience what it really takes to get your product on the shelf and, more importantly, keep it there. We didn’t just study the subject, come up with a new word, or debate what works in...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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