Testimonials are the Most Effective Form of Advertising

GETTING THE WORD OUT!

You can say what you want about how great your product is, but your customer wants to know what others think about it. Third parties give the appearance of independent opinion that adds significant credibility to their endorsements. Testimonial examples that...

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...

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