MISTAKES AND SPEED - A RECIPE FOR DISASTER
Startups have been told by investors, advisors, and the media to “scale fast!” The idea is to dominate your space, crush the competition, and become an acquisition target as quickly as possible. You’re even told to “fail fast!” Seems like everything is fast, fast,...read more
THE EMPIRE STRIKES BACK!
Today the business tabloids will tell you how glorious it is to disrupt your industry. Every week there’s a new story about another successful entrepreneur who has disrupted their industry and made a billion. But that’s not even half the story. The tabloids are quick...read more
TOO WIDE, TOO FAST
Focus is the key to any brand building effort. But what if your buyer asks for something else? Do you run around and create it for them, or do you stick to your guns? Certainly, one more offering couldn’t hurt, and you would get that buyer as a customer. But then up...read more
NOBODY LOOKS DOWN!
We used to laugh over how the bread salespeople would fight over the eye level shelf position in the stores - that is until we had a branded product of our own. Suddenly we realized how important shelf position was to building a consumer brand. So many consumer brands...read more
THERE’S NO APP FOR THAT!
Creating a CPG brand is only the beginning. Now you must sell it. In the process, you’ll discover challenges that demand new and special tools that may not yet exist. For instance, when we were building the Barefoot Wine brand, we were confronted by the retailers’...read more
THANKS FOR THE RECOMMENDATION; I WENT WITH ANOTHER COMPANY
We love Tesla! We have friends who work there. We have written about their products. And we have nothing but admiration for Elon Musk, our go-to favorite entrepreneur. For us, Tesla is a shining beacon for a practical solution to the world-wide climate problem. They...read more