BE THERE FOR THEM!
This is the time of year when your key players are thinking about making some changes, changes that may negatively affect you or positively affect you. That’s why this is the best time to recommit yourself to the folks who hold your brand together and show them that...read more
DID YOU MAKE THE CUT?
New Year’s means a lot of things to a lot of people, but in the CPG world, it’s life or death! January is by far the most challenging and perplexing month of the year. It is unlike any other month, making it a surprise for most new CPG brand builders. It was for us!...read more
RUN IT UP THE FLAG POLE – SEE IF ANYONE SALUTES!
When most people think of consumer packaged goods (CPG) branding, they immediately think of brand names, logos and catchphrases. Even though there is a ton more to successful branding, like distribution, merchandising, packaging and positioning, it is the name, logo...read more
THE MISSING LINK
Guess what skill is most often missing that dooms the greatest number of startups. Ironically, it’s the same critical skill that is generally not taught in entrepreneurial schools. It’s the same skill that drives business, provides the feedback, and improves the...read more
Can you crowdsource your next big idea? Can the crowd keep your branded products current and relevant? Crowdsource Week (CSW) certainly thinks so. They want to help you get on top of it! And to prove it, they are going to the top of the world to explore the answers to...read more
GET MORE OF WHAT YOU’RE THANKFUL FOR!
The two words that have the biggest impact on your CPG brand building efforts are, “THANK YOU!” This simple acknowledgement sends an important message of appreciation to your customers at every level of distribution - not just your consumers! But who are you thanking?...read more
IT PAYS TO GIVE
“I donated products to a non-profit and it didn’t do us any good!” We hear this all the time. Many brand builders are discouraged from contributing their CPG brands to worthy causes because they don’t get thanked, they don’t get press, and they don’t get brand...read more
“Come to our store and we’ll give you a personal guide …but you can’t take your purchases home today!” Sounds counterintuitive, but it’s basically the model of Walmart’s new men’s clothing store, Bonobos. For several years we have been saying that the death of retail...read more