SOLVE THE PROBLEM!
Got an idea for a consumer product? Want to see it at your local store? You’ve got challenges, serious challenges! Challenges that will require all the attributes of entrepreneurship. In fact, you will be problem-solving from the moment you get started. The first...read more
YOU ARE STILL RESPONSIBLE FOR SALES, ACCOUNTING, AND QUALITY CONTROL!
Focus on Sales As successful CPG global brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same, “They focus on production and not on sales!” Unfortunately, the first thing...read more
HERE WE GO LOOP DE LOO!
There’s a lot of talk these days about high tech. We all spent much of our time each day engaging with high-tech devices. These have their own health challenges like “tech neck,” impaired vision, and the loss of social skills. But some of the biggest challenges to our...read more
ARE YOU SURE YOU WANT TO CHANGE YOUR NAME?
How to change your business name is relatively simple compared to how to change your product name. Some companies produce products under their business name so when they change their business name they may be changing their product name as well. So, let’s start with...read more
YOU GET WHAT YOU PAY FOR
Try paying your salaries, your vendors, or your overhead with clicks, shares, or time on page. It’s funny how these terms have become measures of performance that brand builders pay for, but none of them will really pay your bills. Bills are hungry for bucks,...read more
THROW A LARGE NET, OR USE THE RIGHT BAIT?
When we built the Barefoot Wine brand, people used to ask us why we didn’t use television commercials and radio ads to get the word out. Aside from the fact that we couldn’t afford that kind of advertising, it really wouldn’t work for a startup CPG in the retail...read more
SUCCESS OR CHALLENGE?
Having actually built a national bestselling brand, we know from painful personal experience what it really takes to get your product on the shelf and, more importantly, keep it there. We didn’t just study the subject, come up with a new word, or debate what works in...read more
IS IT THEN ALREADY?
As retail store customers, we are all used to seeing the decorations and advertising materials in the retail stores changing with the holidays and the seasons. But as CPG branded product producers ourselves, we were surprised at how much effort and forethought...read more