Can you crowdsource your next big idea? Can the crowd keep your branded products current and relevant? Crowdsource Week (CSW) certainly thinks so. They want to help you get on top of it! And to prove it, they are going to the top of the world to explore the answers to...read more
GET MORE OF WHAT YOU’RE THANKFUL FOR!
The two words that have the biggest impact on your CPG brand building efforts are, “THANK YOU!” This simple acknowledgement sends an important message of appreciation to your customers at every level of distribution - not just your consumers! But who are you thanking?...read more
IT PAYS TO GIVE
“I donated products to a non-profit and it didn’t do us any good!” We hear this all the time. Many brand builders are discouraged from contributing their CPG brands to worthy causes because they don’t get thanked, they don’t get press, and they don’t get brand...read more
“Come to our store and we’ll give you a personal guide …but you can’t take your purchases home today!” Sounds counterintuitive, but it’s basically the model of Walmart’s new men’s clothing store, Bonobos. For several years we have been saying that the death of retail...read more
THANKS FOR THE HELP!
We have never seen so many natural disasters in such a short period of time. It is now obvious that we have developed populations and infrastructure in harm’s way. As the climate changes, it is becoming more apparent that these events will be the norm going forward....read more
“THEY TREATED ME RIGHT!”
Nobody likes complainers, right? They can’t be satisfied. They want something for nothing. They called just to annoy someone, and that was you. But many who call are sincere and should be treated like gold because this is a golden opportunity! Most unhappy customers...read more