The Catholic Brand of Ecology

The Catholic Brand of Ecology

THE POPE WITH HOPE

Pope Francis made headlines with his encyclical on the climate last week. It’s official! This is the first time a major religion took a public position on climate change, its causes, and what we can do about it. The Catholic religion is the largest religion with a...
3 Things You Can’t Outsource

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the...
Flawed Heroes Are Still Heroes

Flawed Heroes Are Still Heroes

The Imperfect Buddha is the Perfect Buddha

Why do we take such exception to authority figures who are less than perfect on the one hand, and find thought leaders who admit to their mistakes more credible on the other? It seems counter intuitive to expect perfection in all areas from those we consider experts...
Domestic Solar Brand Needs Repair

Domestic Solar Brand Needs Repair

BLINDED BY THE LIGHT

Orders for domestic solar roof installations are, well, “through the roof!” As solar power finally becomes mainstream, we thought we’d share our experience with solar. We were early adopters. We put in our first solar array in 1998 and have been using solar to produce...
Facebook Reneges on Its Brand Promise

Facebook Reneges on Its Brand Promise

“YOU REACHED 9 PEOPLE”

Without notice to its subscribers, Facebook suddenly changed its algorithms, essentially reneging on its basic brand promise. Remember, the brand promise is not so much what is made by the brand owners as it is the expectations of the brand’s customers, what they have...
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