Cause Marketing is Not Just for Big Business

Cause Marketing is Not Just for Big Business

GIVE YOUR CUSTOMERS A SOCIAL REASON TO BUY YOUR PRODUCT

In 1986, when we started the Barefoot Cellars brand, we were faced with the same problem that vexes most consumer product companies: How to get the word out with limited funds. A commercial advertising campaign was simply out of the question. As a new company, we did...
Worthy Cause Marketing Today

Worthy Cause Marketing Today

Worthy Cause Marketing is a mutually beneficial partnership between private companies and non-profit organizations. The private company aligns itself with an organization’s goals. The company helps the NPO raise funds, provides resources, and raises awareness of the...
Worthy-Cause Marketing

Worthy-Cause Marketing

IT CAN BE MORE EFFECTIVE THAN CONVENTIONAL ADVERTISING

There’s a secret Madison Avenue doesn’t want you to know: Worthy-cause marketing can beat conventional advertising for many products, because it gives buyers political and social reasons to buy your product and remain loyal to your brand – and it’s more cost...