Cause Marketing is Not Just for Big Business

Cause Marketing is Not Just for Big Business

GIVE YOUR CUSTOMERS A SOCIAL REASON TO BUY YOUR PRODUCT

In 1986, when we started the Barefoot Cellars brand, we were faced with the same problem that vexes most consumer product companies: How to get the word out with limited funds. A commercial advertising campaign was simply out of the question. As a new company, we did...