Volkswagen Hurts its Brand Image

Volkswagen Hurts its Brand Image

CHEATERS NEVER PROSPER

Volkswagen has now officially apologized for apparently deliberately installing software that was designed to fool emission testers. After the apologies, mandatory firings and purging that will inevitably take place, we are still left with the atomized structure that...
The Catholic Brand of Ecology

The Catholic Brand of Ecology

THE POPE WITH HOPE

Pope Francis made headlines with his encyclical on the climate last week. It’s official! This is the first time a major religion took a public position on climate change, its causes, and what we can do about it. The Catholic religion is the largest religion with a...
Build Your Brand with Floor Displays

Build Your Brand with Floor Displays

IF YOU’RE NOT ON THE FLOOR, YOU’RE NOT IN THE STORE!

New consumer product brands require a billboard effect to get noticed at retail stores. Why would any shopper notice your branded product on a shelf packed with a myriad of other choices vying for attention? Getting shelf space is great, and making it into the...