Branding Junk Hurts Your Brand

Branding Junk Hurts Your Brand

“BUT IT’S SO CHEAP!”

It never ceases to amaze us how so many companies put their logos on cheap giveaway items that malfunction or break almost immediately. Don’t they ever think about what message that sends regarding the quality of their branded products? Typically, the decision to do...
How to Measure Brand Equity

How to Measure Brand Equity

WHAT’S IT WORTH?

Most authorities agree that brand equity is the commercial value that “derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” But how do you measure brand equity? First, let’s get a hint...