When Does a Brand Become Merely a Label?

When Does a Brand Become Merely a Label?

IT’S LOST ITS STUFFING!

There are millions of labels out there! But, every so often, you come upon a real brand. It’s not so much what the label looks like as it is what the brand stands for in your mind. The best brand builders have done an effective job of conveying what you can expect,...
Branding Junk Hurts Your Brand

Branding Junk Hurts Your Brand

“BUT IT’S SO CHEAP!”

It never ceases to amaze us how so many companies put their logos on cheap giveaway items that malfunction or break almost immediately. Don’t they ever think about what message that sends regarding the quality of their branded products? Typically, the decision to do...