Sales Tips That Work!

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer’s needs, history, budget, problems, and successes. You have to know what she is going to do with your product and...
Sales: The Life Blood of Every Brand

Sales: The Life Blood of Every Brand

THE BEST BRAND IN THE WORLD STILL NEEDS TO BE SOLD

Today, there is a lot of focus on Brands and Branding as if that alone would make your business a success. You often hear, “That brand just took off!” or, “That brand has a giant following!” like it was some kind of popularity contest, based on images and slogans...
Customer Retention Strategies

Customer Retention Strategies

6 WAYS TO AVOID LOSING CUSTOMERS

Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction. Develop a few tactics aimed at creating loyal customers by discovering what they most want....
Channel Distribution Management Trumps the Product

Channel Distribution Management Trumps the Product

EVEN A GREAT PRODUCT WILL FAIL – IF YOU DON’T MAKE THE 7 SALES

Companies – especially new companies–underestimate channel distribution management. Channel distribution management includes everything from merchandising and delivery, to policies and procedures, oversight and field reports. It’s a huge area of concern. The...
Customer Loyalty is More than just Repeat Buying

Customer Loyalty is More than just Repeat Buying

CUSTOMERS AREN’T LOYAL UNTIL THEY BUY THE THIRD TIME

Customer loyalty is a demonstration of trust in your brand. It is the comfort and convenience of access to a dependable product that’s always in stock, and delivers up to or beyond expectations. Most consumers are loyal to products they can depend on. Their loyalty is...