Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping. Nevertheless, the big box...

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer's needs, history, budget, problems, and successes. You have to know what she is going to do with your product...