3 Things You Can’t Outsource

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the...
Renew Your Brand Promise for the New Year

Renew Your Brand Promise for the New Year

Renew Your Brand Promise for the New Year

This is a great time of year to renew your brand promise. Just like renewing vows in marriage, you recommit yourself to your brand promise. But unlike marriage vows, the promises are not yours. They’re the sum of your customers’ perceptions, expectations and beliefs...