At the Customer Experience Level Your Sales and Consumer Care People Know More than Your Marketing and Production People

STAY INFORMED AND STAY RELEVENT

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catchphrase, and merchandising materials. But like...
3 Things You Can’t Outsource

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the general public first meet us, they automatically...