Beware of TMT (Too Much Trouble)

Beware of TMT (Too Much Trouble)

WORK-AROUNDS ARE JUST TOO MUCH WORK

When processes or products suffer from inefficiency, a too-limited focus, or become less relevant, their designers try to “fix” the situation by requiring some action from the users. These “fixes” are an afterthought that usually require the user to perform a...
College Courses for Brand Builders

College Courses for Brand Builders

THE RETURN OF THE LIBERAL ARTS

When we talk to students about entrepreneurship, we are often asked, “What courses should I take in college besides entrepreneurship?” Entrepreneurship classes do a great job providing students with the structural and operational tools required to build their...
New Year, New Brands

New Year, New Brands

HAVE A POPSICLE!

Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don’t. We love the success stories of the ones that do because they inspire us with their often unlikely solutions to the barriers of market...
The EBV Brand of Entrepreneurship

The EBV Brand of Entrepreneurship

A VETERANS’ DAY SALUTE

The EBV (Entrepreneurship Bootcamp for Veterans with Disabilities) has emerged as the premier program to train disabled veterans to become successful business owners. This program is privately funded and includes five weeks of military-style intensive training...