Most Microbrew Brands will Remain Regional

Most Microbrew Brands will Remain Regional

WEIGHT, WEIGHT – DON’T TELL ME

A microbrew, also known as a craft beer, is produced in a small commercial brewery that produces no more than 15,000 barrels (or just under half a million gallons) of beer per year. Exact definitions vary, but the terms are typically applied to breweries that are...
New Consumer Brands Face Lethal Challenges

New Consumer Brands Face Lethal Challenges

THE BRAND THAT WOULD NOT DIE!

There is a limited amount of shelf space out there for any consumer brand. So, if you are someone trying to get your new brand into that precious space, you basically have only three options: you can wait for another brand to be discontinued; you can watch for other...
Elon Musk – Brand Builder Delux

Elon Musk – Brand Builder Delux

THINK BIG, REALLY BIG!

When we are asked, “Who is your brand building hero?” the answer is easy: Elon Musk. He has built and sold brand after brand. He is the classic entrepreneur, taking the money from his last sale and plowing it into a new project, each one more daring than...