Most Microbrew Brands will Remain Regional

Most Microbrew Brands will Remain Regional

WEIGHT, WEIGHT – DON’T TELL ME

A microbrew, also known as a craft beer, is produced in a small commercial brewery that produces no more than 15,000 barrels (or just under half a million gallons) of beer per year. Exact definitions vary, but the terms are typically applied to breweries that are...
Elon Musk – Brand Builder Delux

Elon Musk – Brand Builder Delux

THINK BIG, REALLY BIG!

Serial Entrepreneur When we are asked, “Who is your brand building hero?” the answer is easy: Elon Musk. He has built and sold brand after brand. He is the classic entrepreneur, taking the money from his last sale and plowing it into a new project, each...
Beware of TMT (Too Much Trouble)

Beware of TMT (Too Much Trouble)

WORK-AROUNDS ARE JUST TOO MUCH WORK

When processes or products suffer from inefficiency, a too-limited focus, or become less relevant, their designers try to “fix” the situation by requiring some action from the users. These “fixes” are an afterthought that usually require the user to perform a...