The Brand That Promises Clean Water For All

FROM SEGWAY TO SLINGSHOT

According to the World Health Organization, almost one billion people are without direct access to safe drinking water, resulting in hundreds of deaths per year. Competition for this limited but essential resource is increasingly resulting in violence around the globe. Slingshot In most places, the problem...

Beware of TMT (Too Much Trouble)

WORK-AROUNDS ARE JUST TOO MUCH WORK

When processes or products suffer from inefficiency, a too-limited focus, or become less relevant, their designers try to “fix” the situation by requiring some action from the users. These “fixes" are an afterthought that usually require the user to perform a series of onerous steps to...

College Courses for Brand Builders

THE RETURN OF THE LIBERAL ARTS

When we talk to students about entrepreneurship, we are often asked, “What courses should I take in college besides entrepreneurship?” Entrepreneurship classes do a great job providing students with the structural and operational tools required to build their business. But ultimately, all businesses are brand building....

New Year, New Brands

HAVE A POPSICLE!

Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don't. We love the success stories of the ones that do because they inspire us with their often unlikely solutions to the barriers of...

The EBV Brand of Entrepreneurship

A VETERANS’ DAY SALUTE

The EBV (Entrepreneurship Bootcamp for Veterans with Disabilities) has emerged as the premier program to train disabled veterans to become successful business owners. This program is privately funded and includes five weeks of military-style intensive training followed by one year of online support and mentorship. The veterans...