Don’t Get Boxed In By the Big Box Store

Don’t Get Boxed In By the Big Box Store

YOU CHASE THEM ‘TIL THEY CATCH YOU!

What is a big box store? It can be your dream come true or your worst nightmare when you are a CPG producer. Why? Because they can buy so much of your products at a time that they can make you dependent on them and ultimately extort lower prices from you with threats...
The Distribution Channel is All-Important

The Distribution Channel is All-Important

THERE ARE THREE BASIC TYPES

The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics. The distribution channel represents...