CVS Caremark Honors its Brand Promise

CVS Caremark Honors its Brand Promise

“CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH” – The US Surgeon General

Being true to your brand promise can be expensive in the short run but profitable in the long run. CVS Caremark, the largest integrated pharmacy company in the United States, has decided to forgo $1.5 billion in annual tobacco sales and an additional $.5 billion in...
New Year, New Brands

New Year, New Brands

HAVE A POPSICLE!

Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don’t. We love the success stories of the ones that do because they inspire us with their often unlikely solutions to the barriers of market...
Black Friday Exceeds its Brand Width

Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping....
Na Lei Hulu Puts On Some Moves!

Na Lei Hulu Puts On Some Moves!

BRANDING THE HULA

Several years ago, our national sales manager, Randy Arnold, took us to the beautiful Palace of Fine Arts in San Francisco for a Hula Show. He knew how much we loved Hawaiian culture, and especially the Hula. The hula is more than a dance form. It’s a language...