New Consumer Brands Face Lethal Challenges

New Consumer Brands Face Lethal Challenges

THE BRAND THAT WOULD NOT DIE!

There is a limited amount of shelf space out there for any consumer brand. So, if you are someone trying to get your new brand into that precious space, you basically have only three options: you can wait for another brand to be discontinued; you can watch for other...
8 Considerations Before You Sell Your Brand

8 Considerations Before You Sell Your Brand

THERE IS MORE TO IT THAN MONEY

Sometimes you put so much focus, energy and resources into building your brand that when you finally monetize your brand equity, you are unprepared for what comes next.  Having your brand acquired seems like all you need. It is totally gratifying. But life goes on,...