8 Considerations Before You Sell Your Brand

8 Considerations Before You Sell Your Brand

THERE IS MORE TO IT THAN MONEY

Sometimes you put so much focus, energy and resources into building your brand that when you finally monetize your brand equity, you are unprepared for what comes next.  Having your brand acquired seems like all you need. It is totally gratifying. But life goes on,...
Elon Musk – Brand Builder Delux

Elon Musk – Brand Builder Delux

THINK BIG, REALLY BIG!

Serial Entrepreneur When we are asked, “Who is your brand building hero?” the answer is easy: Elon Musk. He has built and sold brand after brand. He is the classic entrepreneur, taking the money from his last sale and plowing it into a new project, each...