Don’t Get Boxed In By the Big Box Store

Don’t Get Boxed In By the Big Box Store

YOU CHASE THEM ‘TIL THEY CATCH YOU!

What is a big box store? It can be your dream come true or your worst nightmare when you are a CPG producer. Why? Because they can buy so much of your products at a time that they can make you dependent on them and ultimately extort lower prices from you with threats...
Price Elasticity Can Break Your Brand

Price Elasticity Can Break Your Brand

PRICING YOURSELF OUT OF THE MARKET

The price elasticity of demand is an economist’s way of describing what everybody who has ever had a business already knows: Generally, your price is determined by the market. Wouldn’t it be nice to raise your prices and see no decrease in demand? You’d be rich! But...