Product Packaging Must be Strong, Compliant, Compelling, and Responsible
THINK OUTSIDE THE BOX
Do you feel like you are drowning in a sea of containers? You are! Most consumer products must be contained in some kind of packaging. Consumer products are, well, consumed on a daily basis, and all those packages add up. Most of them are single use. They must contain...
The 10 Commandments of Consumer Brand Development
HOW HARD COULD IT BE? HOW LONG COULD IT TAKE?
Because of our success building the Barefoot Wine brand, we are often asked how to build a consumer brand. Brand building is a multifaceted and concerted effort to create recognition and demand for a product with your name and logo on the label. You must embark upon a...
How to Grow Your Business with Referrals
NEW CUSTOMERS FROM OLD CUSTOMERS
Are your customers happy? Really Happy? Happy enough to send you a new customer? Do you feel confident enough to ask them to do so? If you can answer yes to these questions, you can expand your customer base in the most efficient way with referral programs. What is a...
Business Incubators Offer a Variety of Choices
LET’S GET STARTED!
We started our business, Barefoot Wines, in a 1922 farmhouse we rented in the west Sonoma County hills. We had extra space in the laundry room for an “office” because we couldn’t afford a washer and a dryer at the time. We couldn’t afford a desk either. So we went out...
Testimonials are the Most Effective Form of Advertising
GETTING THE WORD OUT!
You can say what you want about how great your product is, but your customer wants to know what others think about it. Third parties give the appearance of independent opinion that adds significant credibility to their endorsements. Testimonial examples that...
The Value Proposition Is the Consideration under Evaluation
DOLLARS AND SENSE
“So what am I buying here?” And better yet, “Is it worth it?” This is the fundamental question that goes through your customer’s mind when you make an offer. Some call it value for money. Others call it a consideration. But whatever they call it, it’s a judgmental...
Intrinsic Motivation is the Driving Force Behind Success in the Marketplace
I CAN DO THIS!
One of the most common questions our audiences ask is, “What keeps you going in the face of adversity, setbacks, and roadblocks?” They want to know what it takes to keep going – no matter what! Basically, they are looking for the ingredients of tenacity and the...
Use Style Guides to Send a Consistent Message
THE BRAND DRESS CODE
It’s so noisy out there that if you don’t use a style guide to keep your team on purpose, you’ll be lost in the competitive din! It’s hard enough to build a personal brand without scrutinizing every avenue of your communication. Whether it’s visual, audible, or...
Retail Branding Design is More of a Solution than a Creation
UNDERSTAND THE CHALLENGE
Unfortunately, many new CPG product designers think that branding design has an open door to the world of all possibilities. They mistakenly think that they have wide latitude to create new, disruptive designs that they believe will be distinctive, attractive, and...
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