How You Work with Your New Retail Sales Representative Makes All the Difference!
You’ve finally taken a big chance on your first new territorial sales representative. They’ve made it through the application and interview process. You have offered them the 90-day probation period. If they get through that, they’re in! This is your first employee....
Box Power’s New Mini Box Cuts a Big Problem Down to Size!
NOT JUST TALKING ABOUT THE WEATHER
They used to say, “Everybody talks about the weather, but nobody does anything about it.” With the world’s dependence on fossil fuel plus climate crisis deniers in the halls of government, it might be more appropriate to say, “Everybody does something about the...
World’s Largest Money Manager Exits Climate Risk Investments
WALL STREET FLINCHES
The mega trend is undeniable! There is a real need for products that address the new realities now unfolding with the increasing Climate Crisis. And the implications are enormous for the financial industry. According to a small article in last week’s Washington Post,...
CPG Territorial Representative Applicant Interview Question Template
“YA GOTTA KNOW THE TERRITORY!” – The Music Man
When selling any CPG in traditional retail, your success is based on 3 key elements: customer building, vigilance, and timely remedial action. You must start with the understanding and respect for the retailers’ predicament: Will the expensive space they gave you, at...
2020 – A Brand New Year! A Brand New Decade!
WHAT DID WE LEARN?
As CPG brand builders, when we enter a new year, it should be with the application of the lessons we learned in the past year. By applying those lessons, we can have the advantage in the marketplace and be the leaders in our categories. Underdog Advantage We have...
Listen to Hollywood Actors Perform the True Barefoot Brand Story for Fun and Insight!
FREE CHAPTER!
“Don’t tell me. Show me!” pretty much sums up why we spent the last year putting together our latest initiative to get our story out to the largest number of consumer brand builders. We took our New York Times bestseller, The Barefoot Spirit, and turned it into an...
New CPG Brand Builders Should Stay Focused!
MORE IS NOT BETTER
When we started Barefoot Wines, we had just two SKUs. They were Cabernet Sauvignon and Sauvignon Blanc in 1.5L magnums. The buyers told us this larger size had the least competition, so they were the ones we entered the market with. Within a few years and those two...
How to Make the Perfect Retail Sales Call
BE PART OF THE TEAM!
So, you’ve got a CPG product. You are selling at retail. You have a distributor and you are getting into retail stores. Congratulations! However, your sales could be better and you are worried that you may be discontinued for poor sales. You decide to go to the...
How to Achieve Sales Traction with a CPG Retail Brand
“WON’T IT JUST TAKE OFF?”
We did it the wrong way! We bought into too many popularly held misconceptions! It cost us plenty of time, money, and anxiety. We did not want to believe that we had to go out into the neighborhoods surrounding every store where we had our products for sale and...
Download The Audiobook NOW!
New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Find Out More About How To Build A CPG Brand
