Take Advantage of Market Dynamics to Grow Your Brand
CASTLING YOUR WAY INTO POSITION
Castling is a chess move where, under certain circumstances, you can change your king’s position and the position of your castle (or rook) at the same time. This is generally a defensive move, used to get you out of harm’s way, but it can also position you for an...
Learn How to Build a CPG (Consumer Packaged Goods) Brand by Listening to a Play?
ON THE CORNER OF HOLLYWOOD AND BRAND
For almost 7 years we’ve been writing on the Consumers Brand Builders site about what it takes to build a national brand that’s sold in stores. We cover everything we know and deliver lessons we have learned in down-to-earth, easy-to-understand terms. Our goal is to...
Build Your Brand and Keep Your Legacy Alive with an Audio Performance!
SOMETHING THEY WILL REMEMBER
So many successful brand builders watch helplessly as the entrepreneurial spirit of their brand begins to fade as their company grows. It gets simplified and watered down with each new generation. The increasing division of specialized labor that you can finally...
Listening to the Barefoot Brand Story Can Save you Time, Money, and Angst!
LISTEN HERE!
We started in our laundry room with no money and no knowledge of our industry, and ended up in the boardroom of the world’s largest wine company. Now, you can listen to the true story of how we built the Barefoot Wine brand! But don’t worry, we’re not just going to...
Do Perks at Work Reduce Turnover and Improve Employee Longevity?
MORE THAN MONEY
Probably the biggest hidden cost in any business is the cost of turnover. Not only do you lose all your training efforts, but you are out the cost of replacement. You have to advertise, spend time vetting, interviewing, and onboarding. Then you have to train the new...
Your Brand Reflects Your Core Values
CRUNCH TIME!
What do you think when you hear about how committed a company is to the environment and then see their product in a single-use plastic container? Corporate disconnect at best, hypocrisy at worst? Almost every company today says they are concerned about the environment...
How to Get the Most out of Your Company Swag
SWAG OR DRAG?
Don’t you just hate it when you get one of those free pens that goes dry in a few uses? How about a t-shirt you can see through after four washes? How do you feel about a company that proudly puts their name on a brand new piece of junk and hands it to you? They...
Product QA (Quality Assurance) Is the Best Form of Advertising
IT’S DEPENDABLE!
What is the #1 cause of startup failure? They simply can’t pay their bills. So why have bills that are not directly related to sales? We advise startups, especially in the CPG space, to outsource everything except Sales, Accounting, and Quality Assurance (also known...
Why Brand Integrity Matters and How to Get it
STAY ON BRAND!
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers but we made a ton of mistakes before we finally achieved our...
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