Seasonally Themed Selling Make Your Products More Attractive
IS IT THEN ALREADY?
As retail store customers, we are all used to seeing the decorations and advertising materials in the retail stores changing with the holidays and the seasons. But as CPG branded product producers ourselves, we were surprised at how much effort and forethought...
4 Pillars of Organic Growth
IT TAKES PULL!
Organic growth requires a demand for your products that pulls them through the distribution system. Inorganic growth is fundamentally trying to push your products through the system. Organic growth takes place primarily as a result of word-of-mouth, quality, value,...
Driving Sales of CPG Products Requires a Multifaceted Approach
THE WHOLE NINE YARDS!
People often ask us, “What was the one thing that made Barefoot Wine successful?” Our answer, “It was multifaceted!” Sorry, it’s usually not just “the one thing” that makes any CPG brand successful. However, we guess if you really want to boil it down to just the one...
Corporate Identity – Much More Than a Pretty Face
WHO ARE THOSE GUYS?
What is an identity? Simply put, it’s how people know you. Sure, they recognize you by your appearance, but they also attribute certain characteristics and behaviors to you as well. Your history, reputation, and goals also influence your identity. Corporate identity...
Product Packaging Must be Strong, Compliant, Compelling, and Responsible
THINK OUTSIDE THE BOX
Do you feel like you are drowning in a sea of containers? You are! Most consumer products must be contained in some kind of packaging. Consumer products are, well, consumed on a daily basis, and all those packages add up. Most of them are single use. They must contain...
The 10 Commandments of Consumer Brand Development
HOW HARD COULD IT BE? HOW LONG COULD IT TAKE?
Because of our success building the Barefoot Wine brand, we are often asked how to build a consumer brand. Brand building is a multifaceted and concerted effort to create recognition and demand for a product with your name and logo on the label. You must embark upon a...
How to Grow Your Business with Referrals
NEW CUSTOMERS FROM OLD CUSTOMERS
Are your customers happy? Really Happy? Happy enough to send you a new customer? Do you feel confident enough to ask them to do so? If you can answer yes to these questions, you can expand your customer base in the most efficient way with referral programs. What is a...
Business Incubators Offer a Variety of Choices
LET’S GET STARTED!
We started our business, Barefoot Wines, in a 1922 farmhouse we rented in the west Sonoma County hills. We had extra space in the laundry room for an “office” because we couldn’t afford a washer and a dryer at the time. We couldn’t afford a desk either. So we went out...
Testimonials are the Most Effective Form of Advertising
GETTING THE WORD OUT!
You can say what you want about how great your product is, but your customer wants to know what others think about it. Third parties give the appearance of independent opinion that adds significant credibility to their endorsements. Testimonial examples that...
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