Value Based Pricing is All Relative

Value Based Pricing is All Relative

A MOVING TARGET!

How do you achieve value based pricing? Is it your idea of the value of your product, or is it what it cost you to produce it? Is there some outside, independent measure of value? Or is it based on a perception? These are the questions branded product producers...
3 Big Risks of Rebranding

3 Big Risks of Rebranding

IF IT AIN’T BROKE, DON’T FIX IT!

Most brands don’t die because they are murdered by the competition. Most brands die of self-inflicted wounds. In the time we built the Barefoot Wine brand, we saw many brands come and go in the marketplace. Most of them fell victim to their own rebranding campaign....