Marketing Channels Do Two Things Well

Marketing Channels Do Two Things Well

MARKETING CHANNELS GET YOUR PRODUCT TO MARKET AND YOUR MESSAGE TO YOUR CUSTOMER

Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution. Marketing channels are often confused with advertising channels. Although advertising is required in one form...
Channel Distribution Management Trumps the Product

Channel Distribution Management Trumps the Product

EVEN A GREAT PRODUCT WILL FAIL – IF YOU DON’T MAKE THE 7 SALES

Companies – especially new companies–underestimate channel distribution management. Channel distribution management includes everything from merchandising and delivery, to policies and procedures, oversight and field reports. It’s a huge area of concern. The...
The Distribution Channel is All-Important

The Distribution Channel is All-Important

THERE ARE THREE BASIC TYPES

The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics. The distribution channel represents...
Customer Loyalty is More than just Repeat Buying

Customer Loyalty is More than just Repeat Buying

CUSTOMERS AREN’T LOYAL UNTIL THEY BUY THE THIRD TIME

Customer loyalty is a demonstration of trust in your brand. It is the comfort and convenience of access to a dependable product that’s always in stock, and delivers up to or beyond expectations. Most consumers are loyal to products they can depend on. Their loyalty is...
Your Brand is an Icon If …

Your Brand is an Icon If …

3 WAYS TO KNOW IF YOUR BRAND IS AN ICON, AND HOW TO MAKE IT ONE

There are lots of icons in our world today. We find them on our desktops, in our favorite YouTube videos, and in the marketplace. Icons are usually something, be it a person, object, or character. Icons represent defining characteristics of our culture and our world....
Customer Satisfaction Starts with Complaints

Customer Satisfaction Starts with Complaints

THE UNHAPPY CUSTOMER WHO COMPLAINS IS PURE GOLD

Any discussion about customer satisfaction needs to start by training a microscope on dissatisfied customers. Only a fraction of the dissatisfied customers will ever mention it to your company. The vast majority will just buy something else. It’s too much trouble for...