Brand Marketing Strategies Have the Same Goal

Brand Marketing Strategies Have the Same Goal

ALL ROADS LEAD TO ROME - FROM DIFFERENT DIRECTIONS

Every Brand Market Strategy is aimed at selling more product, plus gaining and maintaining customer loyalty, but they go about it in different ways. Is it the best or the least expensive? Does it provide superior service, or is it the only one of its kind? As brands...
Sales Tips That Work!

Sales Tips That Work!

THE BEST SALES PERSON IS “THE ASSISTANT BUYER”

Probably the best sales advice we ever got was to act like an “assistant buyer”. You can’t act like an assistant buyer unless you know your buyer’s needs, history, budget, problems, and successes. You have to know what she is going to do with your product and...
Branding Yourself Requires Consistent Messaging

Branding Yourself Requires Consistent Messaging

YOU ARE WHAT YOU TWEET – OVER AND OVER AGAIN

Today, branding yourself, “self branding,” or “personal branding” can be achieved by business professional and the average person through skillful and repeated use of social media. Ten years ago, to brand yourself, you needed to write a book, be a politician, appear...