Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises and the images it uses, all need...

7 Questions to Distinguish a Brand Builder from a Merchant– A New Definition of Entrepreneur

SHORT-TERM PROFITS OR LONG-TERM BRAND EQUITY?

We are international speakers on entrepreneurship. We've spoken it more than 50 schools teach entrepreneurship internationally. We've also given more than 50 keynotes to large industry conferences and summits. One of the questions we often get is, “Do we need a new definition of entrepreneurship?” The...

7 Rebranding Tips

NOT SO FAST!

Are you having trouble with sales? Has your distribution run into a wall? There’s a boatload of  rebranding experts telling you, “It’s time to rebrand!” They have a vested interest in your decision to do so. They get paid whether or not their rebranding strategy plans...