Product Positioning Definition

Product Positioning Definition

HOW IS YOUR PRODUCT PERCEIVED?

An official product positioning definition is: a consumer’s view of a product or service compared to its competition. Here are some critical considerations to achieve product positioning beyond pricing, appearance, quality and endorsements: 1. Product perception Even...
Good Logos are Simple and Relevant

Good Logos are Simple and Relevant

HOW DO LOGOS MAKE YOU FEEL ABOUT THE PRODUCT?

There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered. Many logos are clever and...
Branding Strategy

Branding Strategy

MORE THAN A LOGO

Many people like to reduce branding strategy to a clever logo. I take a broader view. A good brand strategy includes answers to these questions: Is the brand readily available to the buyer now? Does it offer value to the buyer for a specific use? Is it unique? If the...