Price Elasticity Can Break Your Brand

Price Elasticity Can Break Your Brand

PRICING YOURSELF OUT OF THE MARKET

The price elasticity of demand is an economist’s way of describing what everybody who has ever had a business already knows: Generally, your price is determined by the market. Wouldn’t it be nice to raise your prices and see no decrease in demand? You’d be rich! But...
5 Ways to Increase Your Working Capital

5 Ways to Increase Your Working Capital

LEARNING HOW TO DANCE

Our friends were surprised to see us still in business after two years. They knew we were undercapitalized. They would say sarcastically, “I didn’t know you knew you could dance!” alluding to all the fancy foot work it took to pay our bills. We responded, “We didn’t...