Perceived Value is a Personal Choice

Perceived Value is a Personal Choice

IN RELATION TO WHAT?

It’s really hard to give folks a good deal! This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...
5 January Challenges for CPG Brand Builders

5 January Challenges for CPG Brand Builders

DID YOU MAKE THE CUT?

New Year’s means a lot of things to a lot of people, but in the CPG world, it’s life or death! January is by far the most challenging and perplexing month of the year. It is unlike any other month, making it a surprise for most new CPG brand builders. It was for us!...
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