How to Get Paid for Your New Product Idea

How to Get Paid for Your New Product Idea

I’VE GOT A GREAT IDEA, SO PAY ME!

We often hear, “I’ve got a great new product idea, so pay me!” It’s as if the person with the new product idea thinks that the idea itself is worthy of compensation. For the most part, it’s not. It’s usually a very long and arduous journey from ideation to...
Branding Definition

Branding Definition

THE SYMBOL, WORD, AND SLOGAN THAT IDENTIFIES YOUR PRODUCT

Successful branding begins with the target market customer, by identifying the specific niche or sub-niche the product or service will satisfy. All other branding decisions flow from that identification. The logo, the slogan, the packaging, where a company advertises...
5 Factors Affect CPG Brand Positioning

5 Factors Affect CPG Brand Positioning

YOUR MESSAGE VS THEIR PERCEPTION

CPG brand builders are constantly jockeying for position. They know that their brand will live or die based on its position on the shelf. Too high, too hard to reach. Too low, won’t get noticed. Eye level is where they strive to be. And it’s a real struggle. When...
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